ADVANCED DIGITAL MARKETING AND AI CAREER PROGRAM
4 Months Learning + 3 Months Practical Training
Location: Sarnath, Varanasi
Fees: 75,000 INR
Mode: Offline (Classroom + Practical Projects)
Batch Size: Limited Seats
Program Overview
The Buddha Bytes Advanced Digital Marketing and AI Career Program is a fast-paced, industry-ready learning experience designed for today’s digital world.
In just 4 months, you learn everything that matters in digital marketing — from SEO and ads to analytics, funnels, AI tools, and freelance systems.
The following 3 months of training help you convert your learning into real work, real results, and a job-ready portfolio.
This is a deep, structured, and practical program created to make students capable of working in real businesses and agencies from day one.
Who This Program Is For
What You Will Learn
The syllabus is optimized to deliver maximum skill in minimum time, without compromising depth.
Module 1: Digital Marketing Foundations
The digital ecosystem
Marketing psychology
Customer journeys
Brand and communication basics
Module 2: Content Writing and AI Writing Skills
Writing for humans
Writing with AI
Hooks and frameworks
Long-form and short-form content
AI writing workflows
Module 3: SEO Full Stack
Keyword research
On-page SEO
Off-page basics
Technical foundations
Search Console
SGE-first writing
Module 4: AEO – Answer Engine Optimization
Writing AI-search-ready content
Structured answers
Entity building
Positioning content for AI assistants
Module 5: GEO – Generative Engine Optimization
Optimizing for AI models
Prompted content
AI visibility rules
Semantic and topical relevance
Module 6: Social Media Strategy and Systems
Content pillars
Posting strategy
Brand storytelling
AI-assisted social media systems
Module 7: Design with Canva
Basic layouts and grids
Brand consistency
Social media design
Ad creative design
Module 8: Meta Ads
Campaign setup
Audiences and interests
Creatives and landing pages
Budget allocation
Optimization and scaling
Module 9: Google Ads
Search Ads
Performance Max
Keyword planning
Analytics integration
Conversion tracking
Module 10: Analytics and Tracking
Google Analytics 4
Tag Manager fundamentals
UTMs and events
Dashboard interpretation
Module 11: CRM and Funnels
Lead management
Customer journey mapping
Pipeline building
Email and WhatsApp sequences
AI-assisted follow-up systems
Module 12: AI for Marketing (Master Module)
Advanced prompt engineering
AI for content
AI for ads
AI for SEO
AI automation workflows
AI research systems
Module 13: Product Thinking + Project Management
User journeys
User stories
PRD writing
Wireframes
Roadmaps
Working with designers and developers
Module 14: Freelancing and Career Systems
Portfolio building
LinkedIn strategy
Case study writing
Proposal writing
Client communication
Pricing and negotiation
Interview preparation
Structure of the Learning Phase
Classes: 4 days a week (3 hours each)
Weekend Masterclass: 6 hours every week
Assignments: Practical tasks every module
Projects: 2 mini projects + 1 major project before training phase begins
This structure ensures fast learning with strong retention.
3-Month Practical Training Phase
After completing the 4-month learning journey, students enter a 3-month practical training period:
What happens during training:
Real assignments
Industry-simulated projects
Capstone project
Portfolio building
Interview preparation
Freelancing setup
Live campaigns (where possible)
Performance analysis
Mentor feedback sessions
This phase takes students from “learning” to “execution” level.
Program Outcomes
By the end of 7 months (4 months learning + 3 months training), you will be able to:
Run Meta and Google Ads
Write and create with AI confidently
Plan and execute SEO projects
Build funnels for real businesses
Work with CRM systems and automations
Analyze dashboards and report performance
Create social media systems
Write strategies and proposals
Handle clients or job tasks
Build a portfolio with case studies
Crack interviews confidently
Tools You Will Use
ChatGPT and advanced AI tools
Google Ads
Meta Ads Manager
Google Analytics
Search Console
Tag Manager
Canva
Figma
HubSpot or Zoho CRM
Notion
Trello or Asana
Keyword research tools
Admission Process
We admit only committed and serious learners.
The process includes:
Test 1: Aptitude and digital basics
Test 2: Logic, strategy, and marketing awareness
Test 3: Writing and thinking
Personal Interview
Offer Letter
Batch Confirmation
This selection process ensures a focused and high-quality batch.
Fees and Installments
Program Fee: 75,000 INR
Includes all classes, training, mentorship, project guidance, and certification.
Installments and payment plans are available upon request.
Certification
You receive the Buddha Bytes Professional Certification after:
Completing major modules
Submitting assignments
Presenting capstone project
Passing evaluations
Career Support
Resume building
LinkedIn optimization
Portfolio assistance
Mock interviews
Freelancing starter kit
Proposal templates
Client communication coaching
We prepare students for both jobs and freelancing.
Start Your Journey
If you want to build a future-proof digital marketing career with AI
creativity, and confidence — this is the program for you.
